hello

Kay Stephenson - Digital Marketing and SEO Specialist

Keep it simple. demand more.

About Calverley Green Digital

I am based near Calverley in Leeds and Greengates in Bradford, where I founded Calverley Green Digital to provide marketing services and support for local SMEs (small to medium-sized enterprises).

I primarily focus on local start-ups and sole traders and businesses that recognize the need for marketing but are unsure where to begin.

As a specialist, I prefer to be involved from the ground up, helping businesses connect with their audiences.

I believe in being straightforward. No BS or unnecessary complications! It's all about you: your brand, your business, and your goals.

Why work with me?

I am passionate, creative, and data-driven. As a freelancer, I recognize the need for growth within small businesses and understand the importance of attracting the right clients.

I have degree level qualifications in Digital Marketing and as a member of the Digital Marketing Institute, I actively participate in their Continued Development Program (CDP), ensuring that I am always learning and staying updated with the latest marketing trends.

PPC & E-Commerce

Advertise your products and services to the right people, at the right time. Using Google or Social Media ads, I can help you create search, shopping, display and video paid campaigns that align with your tone of voice and brand guidelines. Rank above competitors and attract the right people without exhausting your budget on irrelevant traffic. With experience in e-commerce shopping, including Shopify, Woocommerce and third party platforms, I can help you upload products, optimize content, copy, images and pricing. By measuring analytical data, I can provide reports on ROI, ROAS, profits, best performing products and pages, whilst offering you advice on your next steps. Helping you drive conversions, together we can decide on the best KPIs for your brand and tailor ads to get results.

Brand Management

Finding the Right Tone of Voice for Your Brand and Audience. To help your business stand out, I have developed brand research strategies that analyse your target audience and competitors. By using evidence-based statistics, I tailor marketing solutions designed to drive results. I can help you establish clear brand guidelines for consistency, and define key performance indicators (KPIs) that you want to measure. I provide campaign briefs, proposals, and reports that are straightforward and easy to understand. Branding Services: Web Design using CMS platforms. Creation of brand guidelines. Establishing a tone of voice. Audience and competitor research. Strategy and planning roadmaps Content creation for websites, social media, and PR using tools like Canva, Adobe Photoshop, and Grammarly. Email marketing templates and campaigns.

Search Engine Optimization

Search Engine Optimization. Taking Care of Your Brand Organically. I focus on user experience, customer journey, and brand authenticity. By offering on-page, off-page, and technical SEO services, I collaborate with you to ensure your website and brand perform at their best. I utilize the following platforms and applications: Google Analytics Google Search Console Google Merchant Centre Google Lighthouse Bing Webmaster Tools SEMrush Ahrefs Moz Ubersuggest Screaming Frog WordPress Wix Shopify Custom CMS platforms

Social Media

Consistency drives trust. Bring your social media to life. From creating content, scheduling posts and managing brand awareness campaigns, I aim to fully understand your product or service and align your social media branding with that of your website and product offering. Catch your clients at every step of their purchase journey, from brand awareness and consideration, to decision making and repeat business. Platforms used for Social Media campaigns: Facebook Instagram X Threads LinkedIn YouTube TikTok

How does it work?

We can organise a phone call, online meeting or if you're local, I can pop in! I'll bring the biscuits...

Charging by the hour, I can do as much or as little as you need.

I look forward to hearing from you.

A parting thought...

With 15 years of experience in Digital Marketing and web design, and over a decade of specializing in SEO, I provide a range of services customized to meet your needs.

Whether you want to enhance your business profile, increase leads, or optimize your digital content, websites, and social media, I'm here to help.

No project is too small, and I focus on fostering a collaborative and ego-free atmosphere!

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